In Bloom is an eclectic mix of fun and fresh floral designs. The four new cotton prints in a hand painted style, Ianthe, Lilia, Eva and Fleur, feature a varied palette ranging from pretty watercolour pastels and muted sepia tones, to bold berry shades with bursts of contrasting yellow and jade.
In Bloom reworks a timeless style, but is equally appealing to a contemporary market. The collection provides vast versatility, with the end uses of these multi-purpose fabrics encompassing curtains, bedspreads and loose covers plus suitability for domestic and general contract upholstery. All In Bloom prints are designed, woven, printed and finished in the UK, continuing Swaffer’s support for the British textile industry.